Your category, compared defined.

Before you start

How the Canvas works

This canvas walks you through the point of view behind a new category: the problem the market has been solving, the problem it should be solving, and the story that moves a buyer from one to the other. If a question stumps you, that is useful to know too.

• TimeAbout 30 to 45 minutes. Your answers save in this browser as you type, so you can leave and come back.
• SectionsYour product today, the problem transformation, category definition, your narrative, and market readiness.
• At the endI'll email you a copy of your answers to use as a working draft.

§ 6

Where should I send your canvas?

Your answers go to the address below as a formatted copy you can keep working on.

Your answers are emailed to you, with a copy to me. They are not added to a mailing list or shared, and this site does not store them: your draft stays in your own browser until you send it.