Amplified Narrative¶

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¶Tool · GTM1

Are you ready for GTM1?

Choose your setting, then check each statement that describes it today. Your result updates as you go.

Your setting

A startup A new product inside an established company

First, the basics

These three tell you whether it is too early for any go-to-market hire.

No customer has paid us yet. A founder has not yet run sales personally. We are still deciding who our target buyer is.

Signs you are ready A founder has closed early customers personally and can explain why they bought. Time spent selling is crowding out product decisions and fundraising. Prospects compare us feature by feature against alternatives. Prospects say they will build it themselves, or that a platform they already own does the same thing. Our champions struggle to show their own clients or executives what the product delivered. Our pitch varies between founders or from one month to the next. We do not review lost deals with the product team. We cannot yet state in one sentence what category we belong to. Selling the new product retires quota more slowly, or pays less, than selling our core product.

Your result

0 of 8 readiness signals

Start checking statements

Check every statement that describes your company today. There are no wrong answers, and nothing you check leaves this page.

Read about the GTM1 role →

Amplified Narrative¶

An open project by Brandon D'Agostino.

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